About Us

A piece of jewellery does not need to be confined to men or women. Our brand strives to encourage and promote equality by creating only gender-neutral pieces. 

Phira London's gender neutral pieces are designed and crafted in London, England. The brand was founded in 2016 by friends, Macdara Duncan & Ele Frankpitt. Both had harboured a long-term dream to create unique, understated and timeless pieces to be enjoyed by both men & women.

All products are made from 925 Sterling Silver, 24ct Gold and a variety of stones.  Each piece is stamped with a hallmark, indicating the purity of the silver. Phira London has made things simple with pieces from durable materials with sustainable production so you do not have to compromise on high quality and reasonable pricing. Every piece has had time and effort spent, from design through to production.

Macdara & Eleanor spent a long time meticulously researching jewellers all over the UK and went with the best in the industry and are grateful for their love of craftsmanship and wealth of experience. The jewellers and manufactures combined have over a hundred years experience. Phira London could not ask for a better team of experts to be working with around London, from working with Goldsmiths Centre to our esteemed Casting Company in Islington.