Our Story
At Phira London, we believe jewellery should be a celebration of who you are - your style, your personality, and your individuality. Our designs are created for everyone, embracing diversity and inclusivity. We focus on timeless, beautifully crafted pieces that make a statement, no matter who you are.
Our Vision
Our brand strives to encourage and promote equality by creating jewellery that does not have a label. Phira London was founded with the belief that jewellery is for everyone, without exception. Our designs are genderless, versatile, and made to be worn by all, because we know that style knows no bounds.
Ethical and Sustainable Craftsmanship
We are deeply committed to sustainable practices. Each piece is made to order, minimising waste and ensuring a minimal environmental impact. All products are made from recycled metal including 925 Sterling Silver, 22 carat Gold vermeil also 9ct Gold and a variety of semi precious stones. Each piece is stamped with a hallmark, indicating the purity of the silver. Phira London has made simple and durable pieces using a sustainable made to order production technique, so you don't have to compromise on high quality. Every piece has had love, time and effort spent on it, from design right through to production, handcrafted in London.
Heritage Meets Innovation
Our designs are the result of collaboration with skilled artisans in London’s iconic jewellery district, Hatton Garden. Combining traditional craftsmanship with modern techniques, we create pieces that are not only visually striking but also built to last a lifetime.
Why Phira London?
Phira London is more than just jewellery. It's a commitment to inclusivity, sustainability, and the belief that everyone deserves to feel special. Whether you're looking for an everyday piece or something unique for a special occasion, we offer jewellery that is as diverse as our customers.
The Story
"We just started designing and that was it. It is something we are hugely passionate about and we were very experimental in the early days. Everyone should be able to enjoy jewellery and wear it however they would like."
We have spent a long time meticulously researching jewellers all over the UK and went with the best in the industry and are grateful for their love of craftsmanship and wealth of experience. The jewellers and manufactures combined have over a hundred years experience. Phira London could not ask for a better team of experts to be working with around London, from working with Hatton Garden Jewellers to our esteemed workshop in Islington.
